Last updated: March 6, 2026
Waypoint Automation ("we," "us," "our") is a sole proprietorship based in Victoria, British Columbia, Canada. We provide AI-powered missed call recovery and lead qualification services for home service contractors in the Greater Victoria area.
Contact: james@waypointautomation.com
When a customer contacts a business using our service, we collect and process the following information to facilitate lead qualification:
For contractor clients, we also collect business contact information, Twilio phone number assignments, and CRM integration credentials (encrypted at rest).
We use collected information solely to operate the service:
We do not sell, rent, or share personal information with third parties for marketing purposes.
Our service uses AI models (provided by Anthropic) to qualify leads and generate responses. SMS conversation content is sent to Anthropic's API for processing. Anthropic's commercial API terms provide that they do not train on customer data. We use pinned model versions and prompt caching to ensure consistent, predictable behavior.
When customers send photos via MMS, we use AI vision capabilities to classify the image for the contractor (e.g., identifying the type of issue visible). All visual analysis is framed as "appears to show" — the AI does not make definitive diagnoses or assessments. Photos are provided to the contractor for their professional evaluation.
The AI identifies itself as operating on behalf of the contractor's business. It does not make autonomous decisions about service delivery, pricing, or scheduling — it qualifies interest, collects contact details, and routes to the business owner.
Conversation data and lead records are retained for the duration of the contractor's active subscription, plus 90 days after cancellation to support any outstanding inquiries. After this period, data is permanently deleted.
Photos and images: Customer-submitted photos are stored in private cloud storage (Cloudflare R2, Canadian-proximate infrastructure) for a maximum of one year from the date received, after which they are automatically and permanently deleted. This retention period complies with BC PIPA requirements for information used in decision-making. Photos are only accessible to the contractor and authorized Waypoint Automation staff.
SMS message logs through Twilio are subject to Twilio's own retention policies.
Under Canadian federal (PIPEDA) and British Columbia (PIPA) privacy legislation, you have the right to:
To exercise any of these rights, contact us at james@waypointautomation.com. We will respond within 30 days.
Our service sends SMS messages in response to customer-initiated contact (missed calls or inbound texts). These transactional messages are sent on behalf of the contractor's business to facilitate the service request. Under Canada's Anti-Spam Legislation (CASL), transactional messages responding to a customer inquiry are exempt from prior consent requirements.
Customers may opt out at any time by replying STOP to any message. We honor all opt-out requests immediately.
We use the following third-party services to operate:
Each service has its own privacy policy governing how they handle data.
We may update this privacy policy from time to time. The "Last updated" date at the top indicates when the most recent changes were made. Continued use of the service after changes constitutes acceptance of the updated policy.
For privacy-related questions or requests:
James MacPherson
Waypoint Automation
Victoria, BC, Canada
james@waypointautomation.com